Week of 1/14 - 1/21
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Key Metrics
Occupancy
Occupancy
Occupancy
Occupancy in Myrtle Beach varies season to season. In the hot months, expect it to range from 70%-100%. In the cold months, expect 30%-50%.
ADR
Occupancy
Occupancy
Your Average Daily Rate or ADR will peak in June and July. Dynamic pricing tools can help maximize your ADR.
RevPAR
Occupancy
Weather
Revenue per available room or RevPAR is important to track year over year to measure performance.
Weather
Weather
Weather
Weather affects travel and you have no control over it. However, it is important to track to see when it may affect your occupancy.
Weather
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